Summer has come, for many, a time for vacations, adventures, visits to the beach or the mountains. Your clients will make the most of the sunny hours and for this they will need to be well equipped. Why not take advantage of this opportunity and offer promotional gifts for the summer? Do you want to know which the best are?
With the arrival of summer, outdoor plans increase. The good weather and the many hours of sun make many people decide to go out and enjoy the beach, the pool or the mountains. It is likely that many of your clients and part of your target audience make a getaway in these months, how about you will be offeredwith promotional gifts for the summer? How to activate visa gift card with lump some amount or what about an option to purchase a gift by the card? Nice one!!
That your clients and potential consumers carry your company articles during their adventures, excursions and escapades, will be really positive for your business. In addition to staying present in their memory, you will get them to relate your brand to a good experience, of enjoyment and relaxation, as they will be using your gift on their holidays.
Are Promotional Gifts Effective?
Before starting to list the best promotional gifts for the summer and how to take advantage of it in your business, you should know some information about the importance of business items and the advantages of promotional campaigns.
To contrast the effectiveness of corporate gifts, it is turned to a prestigious study whose objective is “to obtain information on the behaviour and attitude of potential recipients in relation to advertising gifts”.
According to the report, 84% of people remember the advertiser of a product they receive. They also confirm that it improves the consumer’s impression of the advertiser after receiving their advertising article. 24% of respondents even indicate that they are more likely to do business with an advertiser who has given them an advertising gift.
One of the advantages of the promotional article for the company is the useful life of the product and therefore, the duration of the message and promotion of the brand. On average, advertising gifts are kept for 7 months, a much longer period than most traditional marketing campaigns.
It is important to consider the reason why customers keep your gift to hit the mark with your promotional campaign: The main reason, according to 75% of respondents, is the usefulness of the object. 23% also mention the attractiveness of the product itself.
With these data it can be affirmed that carrying out a promotional campaign is a positive and effective option for your company. For this, of course, you must hit the product you offer, taking into account the needs and tastes of your customers. Since everyone knows that this is a beneficial strategy, let’s see what the best summer gifts are.